Rivals Sun, Microsoft join for marketing plan (San Francisco Chronicle)In its latest move to increase Internet search traffic, Microsoft Corp. has turned to an old rival, Sun Microsystems Inc., for marketing help. Under the terms of a deal announced Monday, Sun will promote a Microsoft toolbar for the Internet Explorer browser...
Rival sues Scottsdale marketing company (The Arizona Republic)iCrossing Inc., a Scottsdale-based Internet marketing company that counts Coca-Cola Co. and Toyota among its clients, has been sued by a New York City rival that alleges iCrossing stole key employees and clients.