Interview: Internet marketing guru Andy Beal on blogging and the … - TechJournal South
By Allan Maurer RALEIGH, NC –Andy Beal, the top Internet marketing consultant, founder of online reputation management company Trackur, and editor of the … |
ListHub exec stresses Internet marketing - Inman.com (subscription)
Educating brokers and agents about the importance of understanding and controlling the Internet marketing of one of their greatest assets (as opposed to … |
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Passport to Wealth 2.0: Explosive Upgrade to Darren Gaudry’s … - WebWire (press release)
The Passport to Wealth online business opportunity launched in January of 2007, and was founded by the Australian internet marketing guru Darren Gaudry. … |
Interview: Internet marketing guru Andy Beal on blogging and the … - TechJournal South
By Allan Maurer RALEIGH, NC –Andy Beal, the top Internet marketing consultant, founder of online reputation management company Trackur, and editor of the … |
ListHub exec stresses Internet marketing - Inman.com (subscription)
Educating brokers and agents about the importance of understanding and controlling the Internet marketing of one of their greatest assets (as opposed to … |
Tags: General
by Kevin Nunley
DrNunley.com/
We all know it’s not easy luring in new customers. So what can we do? Simply get your existing customers to buy from you again.
So how do you keep old customers coming back? Try offering the service or product they have bought before, but this time with an added incentive. You could not only design the web site, but also promote it free for the first month.
You could also offer them an additional product or service that compliments the one they already purchased. Try offering a companion book, or a newsletter subscription on the same topic.
Each time you add a new product to your line, blast out another email or direct mail campaign to your customer base announcing your addition. Offer special pricing incentives to show you appreciate past customers, calling it a “special thank you for your business.”
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Get more FREE ideas on how to promote your business at DrNunley.com/.
Tags: General
by Kevin Nunley
DrNunley.com/
If you want your website is to be successful, you must first learn the most common problems that can hold you back from a high-selling site:
–Coding problems: your text is wrapping in odd ways, or your graphics are stretched, distorted, or missing altogether.
–Copy problems: awkward or confusing sentences, boring or over- technical copy, spelling and grammatical errors, poor punctuation.
–Design problems: image overload (an annoyance to visitors, often resulting in slow loading) blinking fonts, too much text crammed onto one page, odd mix of background and font colors.
–Navigational problems: users can’t figure out how to get to the relevant information, or even worse, can’t find the order button.
Another quick tip: If yours is a business web site, design it accordingly. Think about the kind of design that would be appropriate for your audience and your product. After all, you wouldn’t print your resume on shocking pink paper using some goofy font, and you wouldn’t show up to a job interview in acid green trousers and clown shoes.
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Kevin writes YOUR one page sales letter, article, press release, or web site copy. Just ask! DrNunley.com/.
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by Kevin Nunley
DrNunley.com/
People love fish tanks. The fluid movements of colorful fish has a naturally relaxing quality for many of us.
My feeling is this is particularly true for many areas of North America where growth is exploding. More cars, buildings, and concrete can make nature harder to experience.
While the feel-good quality of a fish tank will help many customers enjoy their time in your office or store, you can go one step further. Put your weekly offer on a sign placed near the fish tank. Create a small display nearby that introduces your latest product improvement.
This works particularly well if customers come in with their kids. Children simply can’t stay away from a fish tank. While the child watches the fish, adults notice your marketing materials nearby.
Keeping up with a fish tank, especially a salt water tank that supports the more spectacular breeds, can be a chore. I often find there is at least one person on my staff who would love to help. There are also services in most cities that will install and maintain your tank.
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Get more FREE ideas on how to promote your business at DrNunley.com/.
Tags: General
by Kevin Nunley
DrNunley.com/
The old saying goes you can’t get a free lunch. Surprise customers with a truly free item or service.
It is a terrific way to get new prospects and leads that can initiate long term sales and business relationships. Back in 1996 when I was starting my business on the Internet, I offered a free report on how to promote your business. While I haven’t offered that report in years, I still get requests for it almost every day. People LOVE free stuff.
Your free product or service should be something that relates to the things you sell. If you sell advice, give away a report. If you sell a service, give away a free check-up or consultation. Or give away a small item that compliments the kinds of products you sell.
Give it away with no strings attached. Make it clear that accepting your gift will never lead to any obligation. It’s not a discount or an introductory offer, but a completely free gift.
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Kevin writes YOUR one page sales letter, article, press release, or web site copy. Just ask! DrNunley.com/.
Tags: General
by Sharon Housley
Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:
1. Promising The World
Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver.
2. Lack Of Discipline
Owning a business takes commitment and self-discipline. Since you are “the boss” you probably won’t be disciplined for things like not showing up for work on time… but such things will have a negative impact on your business. It is important that entrepreneurs treat their business just like a real business, and not like a personal hobby. Act professional, charge for your services, and be accountable for the product or service provided. Self-discipline is critical to being self-employed.
3. Lack Of Focus
Remain focused on your core business philosophy, and don’t attempt to be everything to everyone. Decide what your strengths and business focus are, and use that strength and focus to build the foundation for your core business.
4. Doing It All
While most small business owners are jacks-of-all-trades, it is important to know your limits. Do not try to do it all. In many situations, it is much better to hire someone or outsource a project than attempt to reinvent the wheel or do something yourself that you are simply not qualified to do.
5. Undervaluing Product Or Service
Small businesses often make the mistake of undervaluing their product or service. If an item or service is priced too inexpensively, it may be viewed to be of inferior quality. Conduct a cost analysis, and consider split-testing to find the appropriate price point for your product or service.
6. Hiring Family
It is natural for a small business owner to want to hire family members, but this is often a very costly mistake. If you do hire family members, be sure to make it clear from the beginning that business is business. Employment should not effect your personal relationships — that is very easy to say, but unfortunately it often does effect your personal and family relationships. Additionally, other employees may resent favoritism paid to a family member who is given priority. And sadly, favoritism of a family member can often be perceived by other employees, even when it doesn’t actually exist. Think long and hard before venturing down this path.
7. Copying The Competition
Copying the competition is certainly far easier to do than creating something new. However, that does not mean that it is a good thing to do.
8. Tracking Advertising
It is important to track and measure the success or failure of any advertising campaigns. If you do not track your advertising, you will not really know what works and what does not, and you could be throwing good money after bad.
9. Not Having A Plan
It is important that you have goals, and a plan for your business. Use the plan to guide the direction of your business.
10. Failure To Invest
You have to spend money in order to make money. Many entrepreneurs fail to invest in their business, yet expect instant success. Building a business takes time, effort, and both a personal and a financial investment.
11. Inability To Adapt
Many small businesses change over the years. You must be willing to adapt to the changing needs of a business, and to the changing needs of your customers, in order to survive in the the business world.
Launching a business is an exciting and rewarding experience. Just be careful to avoid the above pitfalls on your way to success.
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Sharon Housley manages marketing for FeedForAll www.feedforall.com/ software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll www.recordforall.com/ audio recording and editing software.
Tags: General
Social media 'to play huge part in online marketing' - Digital Response Media
The internet marketing industry will see social media play an important role in the future, according to a Google executive. Speaking to Canadian Business … |
Google-Yahoo deal to 'increase marketing services' costs' - Business Feet
ForSaleByOwner.com Partners with Cribfinder to Place All Property … - MarketWatch
Since 1999, ForSaleByOwner.com has saved home sellers more than one billion dollars by providing premium Internet marketing services, property pricing … |
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Online Video a Must for Internet Marketing - The Open Press (press release)
July 1 – Online video is becoming an important part of Internet marketing and is driving word of mouth. A recent study by eMarketer revealed that … |
WebsiteBiz to Provide Online Marketing for Christenbury Village - Carolina Newswire (press release)
CHARLOTTE - Internet marketing agency WebsiteBiz has been selected to develop a targeted online marketing strategy and lead generation campaign for … |
VisionPoint Marketing Ranked As A Top Internet Marketing And … - USPRwire (press release)
The companies are ranked by the number of Triangle employees dedicated to Internet marketing and design, and ties are broken by the percentage of Internet … |
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Internet marketing gets budget boost - Business Feet
IPA reports fall in media marketing spend - Design Week
Expenditure on Internet marketing (calculated as Internet advertising and search spend by the report) rose by 6.2 per cent overall, though its rate of … |
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